InterContinental Phuket Resort

InterContinental Phuket Resort – the flagship luxury property for IHG in Thailand, nestled between the jungle-covered hills and the white sands of Kamala Beach. A true five-star sanctuary blending Thai heritage with world-class hospitality.

Project Overview

We were appointed to lead the full commercial opening of InterContinental Phuket Resort, overseeing everything from strategic positioning to team formation and commercial execution. Our scope covered Sales, Revenue, Marketing, PR, and Budgeting — delivering an extraordinary market launch for IHG’s most iconic property in Thailand.

Results & Impact

The resort closed its opening year in 2019 with 31% higher total revenue than budgeted — an exceptional outcome for a first-year launch. The success was recognized with formal awards from both the owner company and IHG, positioning InterContinental Phuket Resort as one of the most successful luxury openings in the region.