{"id":998,"date":"2025-06-12T02:16:52","date_gmt":"2025-06-12T02:16:52","guid":{"rendered":"https:\/\/link2asia.org\/?p=998"},"modified":"2025-06-20T02:36:03","modified_gmt":"2025-06-20T02:36:03","slug":"so-bangkok","status":"publish","type":"post","link":"https:\/\/link2asia.org\/th\/so-bangkok\/","title":{"rendered":"InterContinental Phuket Resort"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"998\" class=\"elementor elementor-998\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a515e11 e-flex e-con-boxed e-con e-parent\" data-id=\"a515e11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32cf2a4 elementor-widget elementor-widget-image\" data-id=\"32cf2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/link2asia.org\/wp-content\/uploads\/2025\/06\/490302226_710072518347112_3480190892532199918_n.jpg\" class=\"attachment-full size-full wp-image-1466\" alt=\"\" srcset=\"https:\/\/link2asia.org\/wp-content\/uploads\/2025\/06\/490302226_710072518347112_3480190892532199918_n.jpg 1920w, https:\/\/link2asia.org\/wp-content\/uploads\/2025\/06\/490302226_710072518347112_3480190892532199918_n-300x300.jpg 300w, https:\/\/link2asia.org\/wp-content\/uploads\/2025\/06\/490302226_710072518347112_3480190892532199918_n-1024x1024.jpg 1024w, https:\/\/link2asia.org\/wp-content\/uploads\/2025\/06\/490302226_710072518347112_3480190892532199918_n-150x150.jpg 150w, https:\/\/link2asia.org\/wp-content\/uploads\/2025\/06\/490302226_710072518347112_3480190892532199918_n-768x768.jpg 768w, https:\/\/link2asia.org\/wp-content\/uploads\/2025\/06\/490302226_710072518347112_3480190892532199918_n-1536x1536.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-286b197 elementor-widget elementor-widget-text-editor\" data-id=\"286b197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><u>Project Overview<\/u><\/strong><\/p><p>We were appointed to lead the full commercial opening of InterContinental Phuket Resort, overseeing everything from strategic positioning to team formation and commercial execution. Our scope covered Sales, Revenue, Marketing, PR, and Budgeting \u2014 delivering an extraordinary market launch for IHG\u2019s most iconic property in Thailand.<\/p><p><strong><u>Results &amp; Impact<\/u><\/strong><\/p><p>The resort closed its opening year in 2019 with 31% higher total revenue than budgeted \u2014 an exceptional outcome for a first-year launch. The success was recognized with formal awards from both the owner company and IHG, positioning InterContinental Phuket Resort as one of the most successful luxury openings in the region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>InterContinental Phuket Resort \u2013 the flagship luxury property for IHG in Thailand, nestled between the jungle-covered hills and the white sands of Kamala Beach. A true five-star sanctuary blending Thai heritage with world-class hospitality.<\/p>","protected":false},"author":1,"featured_media":1319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"_links":{"self":[{"href":"https:\/\/link2asia.org\/th\/wp-json\/wp\/v2\/posts\/998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/link2asia.org\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/link2asia.org\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/link2asia.org\/th\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/link2asia.org\/th\/wp-json\/wp\/v2\/comments?post=998"}],"version-history":[{"count":10,"href":"https:\/\/link2asia.org\/th\/wp-json\/wp\/v2\/posts\/998\/revisions"}],"predecessor-version":[{"id":1475,"href":"https:\/\/link2asia.org\/th\/wp-json\/wp\/v2\/posts\/998\/revisions\/1475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/link2asia.org\/th\/wp-json\/wp\/v2\/media\/1319"}],"wp:attachment":[{"href":"https:\/\/link2asia.org\/th\/wp-json\/wp\/v2\/media?parent=998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/link2asia.org\/th\/wp-json\/wp\/v2\/categories?post=998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/link2asia.org\/th\/wp-json\/wp\/v2\/tags?post=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}